Are you looking for ways to raise your brand recognition? Curious about a new marketing strategy that might increase loyalty? Consider promotional products!
At Double Portion Supply, we strongly believe in the power of promotional gifts for effective advertising and customer retention. In this blog, we’ll not only discuss why it is that promotional products work, but also some ways that you can utilize them to build a solid customer base.
Key Takeaways
- Promotional products can be inexpensive, effective marketing tools.
- You can easily gain company recognition through the right products.
- Giveaways can be a great way to build your customer base.
See Related: How To Build Your Own Custom Cap With Double Portion Supply
Understanding Promotional Products
A promotional product is typically branded merchandise. This option can be an extremely effective marketing tool to reach your target audience and bring in potential customers.
Promotional products can look like a lot of different things. Some companies love to have a T-shirt with their logo on it, while others showcase their brand spirit on hand sanitizer or pens. Snapback hats are the best go-to option for promotional merchandise, as they are easily customizable, effortlessly versatile, and have mass appeal.
Regardless of the specific product that you choose, this is an opportunity for you to leave lasting impressions on current customers, draw in potential consumers, and spread awareness about your business on a large scale.
The Benefits of Promotional Products
From driving sales to increasing company awareness, there are so many reasons why business owners explore promotional products. Let’s explore some of the biggest benefits that many businesses receive when they start taking advantage of promotional merchandise.
Recognizing Your Brand
One of the biggest reasons why many business owners choose to invest in promotional products is that they can quickly build brand recognition. Branded merchandise is a great way to make sure that your outreach goes beyond just handing out a business card.
While business cards can be a great way to share information, people love promotional items such as dad hats, coffee mugs, or T-shirts.
Being able to build brand recognition is something that you should underestimate. Not only can brand acknowledgment be helpful when it comes to attracting future customers, but a promotional item can also keep your current customers happy and remind them your brand exists.
Bonus: Retail Vs. Wholesale: What’s The Difference?
Lower Cost
If you’ve gone online and searched for some different marketing options, then you probably understand the hefty price tag that’s associated with many of those choices. When it comes to effective marketing on a budget, you really can’t go wrong with a promotional product.
Depending on how much of a budget you’re working with, you’ll most likely be able to find products that fit within it. While promotional products can require an initial investment, you’ll be able to see how much they deliver when it comes to building up your brand’s consumer base.
Keep Up With Competition
Struggling to set your business apart from competitors is something that many entrepreneurs deal with. The good news is that promotional products could be exactly what you’re looking for!
By picking the right gifts to give your customers, you can be sure that you’ll stick around in their minds and that your brand is the first one they consider when a future need arises. Building that customer loyalty is priceless.
Effectively Using Promotional Products
We’ve gone over some of the reasons why you should consider promotional products, but how exactly can you use them effectively?
Set Goals
One of the first things you’ll need to consider is your marketing plan. Whether you’re going to be using a social media campaign to connect with your target audience or giving out promotional products at a farmer’s market, you’ll need to understand your overall goals in order to know how you can best meet them.
Consider Your Ideal Customer
When it comes to picking out the actual products you’ll purchase, start by thinking about your ideal consumer. Would they prefer tote bags or a power bank? Do they like timeless apparel items like hats?
At Double Portion Supply, we love working with our clients to create hats that match not only their marketing goals but also the wants of their ideal customers. Check out our hat selection and see if customized caps could be the perfect solution for your marketing needs.
Long-Term Strategy
When it comes to buying a promotional product in bulk, you want to think about your long-term strategy. Picking out an advertising product for your brand can be challenging, so consider where you want your business to be in six months or a year, and then consider how your new products can help you get to that point.
Wrapping Up
Doing a giveaway with promotional merchandise can be an excellent way to spread brand awareness and get people thinking about your business. Choosing to invest in an advertising product is a step that many businesses will take, so think about if this could be the right way for you to connect with possible customers.
Keep Reading: Low Profile Hats: What They Are And Why You Need One
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Double Portion Supply is the largest snapback superstore in Hawaii. Since 2001, we’ve helped clients across the United States make their creative vision a reality. From wholesale hats to ANXD brand apparel, we carry everything you need to keep your own brand stocked. Plus, our custom services extend to T-shirt printing, so you stay fresh from head to toe. Get all the latest information by following us on Twitter, Facebook, Instagram, and Pinterest.
